The Challenge
The simple syrup market is full of one-trick ponies that only target one beverage category for use. You can find syrups that compliment cocktails, OR sodas, OR coffee, but you’ll be hard pressed to find one syrup that works in just about any beverage you can think of.
Easyr wants to change that and needed a brand identity and packaging design to differentiate itself from others on the market and to put it’s unique and versatile flavors front-and-center.
The Solution
Pour some sugar on me!
I developed a branding solution for Easyr based around the image of pouring syrup. The action of adding some fun and flavor to your favorite beverage is represented in the negative space between the two ends of the label on each bottle. The packaging highlights the brightly colored syrups inside at every opportunity, resulting in an identity that is bright, friendly, and modern.
